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Marketing Manager

Max Salary: R60000
Description: Sandton based kids edutainment company seeks Marketing Manager to build campaigns and communication strategies in interactive media and direct marketing programs in order to increase visitorsí attendance. Develop pricing strategies to maximize the business' profit and monitor trends that help identify new offers and services. Responsibilities Identify, develop, and evaluate marketing strategy Responsible of the communication of the brand through advertising, public relations, special events, promotions and any other marketing action Participate in the elaboration of the Media Plan for each campaign and market characteristics and trends Prospect and administrate the advertising exchanges, established according to the corresponding contract with each supplier in terms of expenses, space, season and effectiveness Control and optimize marketing budget Develop pricing strategies for each season Increase visitorsí attendance through marketing campaigns Measure the impact / cost of any promotion and advertising effort Coordinate and supervise that external communications are made accordingly to the concept and corporate standards (recordings, interviews, mentions, press releases, etc.) Monitor the presence of the business and its competitors in media Establish and keep relations with the different agents from whom the business can attain benefits (government, private industry, non-governmental organizations, etc.) Give personal attention to renowned visitors (government, media, etc.) Oversee the implementation of the social media strategy by aligning actions to global guidelines on social networks Oversee the loyalty program strategy implementation Oversee social responsibility strategy and maintain constant communication with private, public organizations, NGOís, etc. Keep control of the number of free events and pro-bono tickets by year Measure and evaluate the effectiveness of different strategies and communication efforts, in order to optimize the flow and projected income
General Requirements: Educational Background Marketing, Advertisement, Communication or similar Educational Degree Bachelor Degree Masterís Degree Highly Desirable Work Experience 8 years of overall industry experience in Marketing or related business field. Highly desirable experience in entertainment or kidsí products industries Positionís Specific Knowledge Market and Trends Knowledge Marketing (preferably kids and/or entertainment) Development of Media and Marketing Strategy Plans Elaboration of Market, Target and Competitive Advantages Analysis Digital and Social Marketing Knowledge Languages Advanced level of English, additional languages highly desirable Salary: R700 000p.a. Contact: / 0723866865
Location Johannesburg    
Consultant: Jennifer Share This Job